Engaging with the US audience – How not to fail miserably ….

ENGAGING WITH A U.S AUDIENCE - (How not to fail miserably)

Not a day goes by without members of Traffic Factory being solicited by numerous requests for advertiser accounts targeting North America. Even though this surge in prospective advertisers is a testimony to our network and the sheer high-quality of our traffic, it also demonstrates the advertiser’s desire to target the USA and other North American territories.  

But as demonstrated in Part I of our previous article, running a campaign in North America does not automatically equal success. To be honest, many more campaigns fail miserably in comparison to those success stories that so many portray on their social media feeds.

The importance of this article is to give a few basic campaign management tips and basic logical knowledge to the smaller advertiser who is looking to take a serious plunge into the North American traffic pool … and not bomb from the get-go!

Beauty is not on the inside; it truly is skin-deep…

Many grow up being told that beauty does not matter and that real beauty is on the inside.

Well we are sorry to rubbish those parental views, possibly used to motivate those less esthetically pleasing, but in advertising; initial beauty and attraction is paramount!

 

Yes we are talking about creatives and banners. Everyday we see the same banners being rehashed out by numerous affiliates and advertisers. The number of “clever” advertisers who rip off/ steal other advertiser’s banners and simply add their logo is incredible! 

If you have no creativity or originality then leave your banner creation to others who are more skilled in that domain. Numerous companies offer banner services such as “Banners&Landers”, there are numerous freelancer sites! A decent banner created by somebody with an eye to detail and harmony WILL make the difference.

Google Translate is s***...

We could pen a whole article about the importance of using CORRECT ENGLISH in your creatives. Or by demonstrating poorly phrased English written banners. There are so many that the comedy value is now starting to wear thin.

Would you really place your faith and trust in a product where the actual banner/ landing page is poorly worded? Do you think all those lonely and single women, continuously used in banners, are behind such poor English? 

Use your intelligence!! 

 

A quick translation by a freelance translator, whose origins stem from your target country, will make all the difference. This is purely for cultural value and it gives a more familiar tone to your creative/ promotion which in turn will increase the consumer’s chance of taking the risk on your promotion.

"We always see the same ads …"

Stop moaning and put your money where your mouth is!

Every trade show, we are greeted by numerous advertisers/ affiliates bragging about spending $X monthly on different networks. That’s fantastic news and we are glad that you feel it necessary to swing your “fictional” financial prowess about! These same advertisers then begin campaigns targeting the USA …. But with limited (to non-existent) daily max budgets!! 

You’re going to get nowhere!

“We always see the same ads” – Well that’s because those advertisers play the game right, have a budget and make the most by optimising their campaigns the right way. Remember, affiliate marketing is for the long-haul!! No overnight success stories here but like everything in life, sheer hard work, intelligence and knowledge will help in getting you on that winning route.

"I want Pops Ad spot …"

If we were to get $1 every time this was asked, especially in badly phrased English, most of the TF team would not be in the cold of Europe!! 

The infamous Pop-Under ad spot… The most popular ad spot for those with malicious intent towards the network.

Look … Pop-Under campaigns are not granted to everyone! They certainly do not fit the bill for all types of verticals. The cost is pretty high in comparison to other ad spots, the ROI virtually non-existent unless you are in the game for the long-haul and are promoting a rock-solid promotion. 

 

Do not ask for Pop-Under campaigns unless you are ready to put the respective budget aside. 

 

The volume is high, the quality excellent but can you afford to wait for that return ROI?. Our account managers are aware of what works and what doesn’t for Pops, please do not ask for Pops unless your promotion is solid and that you have the budget to match!

Please note: The malicious blocking of a browser, displaying poorly vectored yet reputable company logos, worded in terrible English with a telephone number to call for assistance which in turn is then answered by an “accent-laden” man called Dave from California – this is not Pop-under Campaign material and is certainly not intended for promotion on the Traffic Factory network.

Make it credible ...

Do you actually believe in your promotion? Would you personally use that pill made from X-Y-Z to cure your frailing libido? No, we wouldn’t either and neither will the consumer. 

 

Most users, let alone North American users, are able to see straight through the lies and have the ability to make or break a campaign. Certain verticals are tried and tested bench-markers who have gained the confidence of the user through their intelligent marketing, quality of product and especially the faith that their product works. It is not a crime to take a look at these campaigns and promotions. See where they are doing well and where they are succeeding in retaining the user. 

If their promotions are still visible and going strong; this undeniably equates to the fact that their campaigns and promotions are strong. Make sure to see what others are doing and how they are promoting. Take the best from others on the Traffic Factory network, mix it up a little into your style and then tailor your campaign preferences to suit your target audience!

SPOT OPPORTUNITIES HALLOWEEN

After a short break over the Summer months, we are back to advise our beloved advertisers of the current Spot Opportunities that you may not have taken advantage of. Indeed our fresh algorithm has now been running for close to 3 months with many changes to take into account.

 

What is a “Spot Opportunity”?

Traffic Factory’s definition is an ad spot which potentially receives vast levels of traffic but currently has the least amount of competition. This is a combination of several factors – country, device and ad spot.

Each ad spot has a minimum bid price but the amount that you bid determines the position you obtain. Based on the principles of supply and demand, fluctuations in pricing differ due to the level of competition between advertisers for an ad spot.

So, for the run up to All Hallows , what do we have to offer?

 

Current Traffic Factory Spot Opportunities

 

COUNTRY

AD SPOT

BRAZIL

POP-UNDER

ITALY

POP-UNDER

PROXY

MOBILE RECTANGLE

EGYPT

NATIVE

GERMANY

SQUARE

 

 

A real mix of different countries to target with some frighteningly superb ad spots to take advantage of.

 

The POP-UNDER ad spot is one of the most in demand spots available across our network for all countries; so to find 2 countries with such an ad spot opportunity is rare to say the very least. It is no secret that BRAZIL is one of the largest sources of traffic for the Traffic Factory network. Add to this that Brazil currently holds one of the world’s strongest emerging economies, if your promotion is right then this could potentially be an advertiser’s goldmine.

ITALY currently offers advertisers an excellent reach to a lucrative audience via the same POP-UNDER ad spot. Indeed, Italy’s economy had its tough moments in the last decade (Who didn’t?) but the Italians are again starting to show us all a smile with an increase in their financial potential and a 10% increase of traffic on our network.

 

PROXY traffic is starting to become an advertisers favourite geo to target since its introduction to our network during the 2nd quarter of 2019. Many advertisers feel that this ad spot is of no relevance due to the VPN nature of this worldwide traffic. Indeed, certain blacklisted countries access the network via the use of different VPNs but in today’s security conscious society, more and more users are systematically using VPN services for all their internet usage. The MOBILE RECTANGLE is arguably one of the networks strongest and most converting ad spots so be sure to run tests and prepare to be happily surprised byt the results that will follow!

 

The NATIVE ad spot was introduced early in 2019 and has continuously grown to become an advertisers “go-to” spot. To many, EGYPT could potentially be a surprise addition but trust us when we say that the traffic levels are HUGE… The minimum bids for this geo are low for all advertisers whatever their budget. With an average of over 13million daily native impressions for Egypt, you the advertiser are losing money by not investing on this geo.

 

Finally, GERMANY and the SQUARE ad spot currently holds an excellent opportunity for the Deutsche speaking advertiser. There is absolutely no need to reiterate the strength of the German economy nor the financial capabilities that the average GERMAN resident holds. The SQUARE ad spot is highly visible, being located just to the right to the users viewing content and dictates a significantly successful CTR. If your promotion holds a high conversion rate and is geared towards the DEUTSCHE market, then think no further as this will be perfect to gain potentially lucrative commissions and sales.

 

Are you looking for a particular geo and a particular ad spot? Or do you want further information to gain an insight into the possibilities of running a campaign in a particular country? Make the most of the knowledge held by our WORLDWIDE Account Managers and be sure to reach out to them to get that advantage over the competition. 



Make Money Investing in the Brazilian Market with Traffic Factory

The digital affiliate market in Brazil has been growing exponentially. Many affiliates advertise on Facebook, Instagram, Google, Taboola and other mainstream platforms. However, the adult digital market in Brazil is also growing. Many new advertisers are coming daily from mainstream platforms and are getting excited about the low prices of adult traffic, the ease of using our network and the freedom to advertise. Therefore, we see the need to talk directly to you – the Brazilian advertiser. 

If you fit the mainstream, affiliate, or advertiser profile; this article is for you! It is also for the new affiliate, media buyer, and direct advertiser who wants to take advantage of the industry’s best traffic. Furthermore, Brazil is one of our top countries and we know how much our main site is the nation’s favorite… Or will you say you have never heard of xvideos.com ?!

Let's go!

Traffic Factory introduces a 100% self-service Real Time Bidding (RTB) platform where you control your budget, create your campaigns, and much more. We are the advertising representative of xvideos.com and other leading publishers. You will have a Brazilian account manager, so you don’t have to rush to google translate or struggle to remember your English classes.

 

 

To begin with, in our network, we accept a diverse array of offers and advertisers. Of course we filter who and what offers we accept on our platform, as well as review all our ads. Maintaining a quality user experience is our top priority. It is this dedication to quality that makes us famous for having the best traffic in the industry and being the best emerging company according to ynot.com. 😉

 

We are always open to discuss news in the market and devise solutions to reach your target audience. That is why it’s so important to follow your account manager’s instructions. This will ensure you have competitive positioning and achieve the long-awaited positive ROI.

 

As a new affiliate or seasoned advertiser, it is important to establish clear and concise communication with your account manager. Your success is our biggest goal.

 

There is a lot to discuss when it comes to the most relevant ad formats for your ads. We provide the opportunity for different spots to best suit your needs (Square NTV, Horizontal, Footer & Header, Native and Popunders). We currently work with CPC (cost per click – you only pay when a user clicks on your ad) and CPM (cost per thousand – you pay for every thousand times) – here on our blog you can read a series of articles about CPC and CPM. This will help you to ensure you make the best decision of which to choose between .

 

 

 

For our targeting and optimization tools (both CPC and CPM) our platform has targeting by country, device, time, video categories and more. We also feature an amazing tool for local advertisers – geofence maps, where you can choose which area you want to target within 50km. As a Real Time Bidding (RTB) network we want everyone to be able to advertise on our network fairly.

 

All banner ads, videos and popunders take up to 24 hours to be reviewed.

Now let's go to spending!

We are a prepaid platform, and initial deposit amounts vary by country. For Brazil, you start on our network with an initial deposit of just $ 100.

We have minimum bids by country and device. We don’t limit daily and total spend for your campaigns. However, whether you are a seasoned advertiser or not, you know that in the online advertising market you need to invest, collect data, optimize, and invest again. This is a cycle that repeats until you find a positive and satisfactory ROI. For example, with a maximum spend rate of just $5 you can’t collect enough data or competitive positioning to analyze the quality of our traffic. The same goes for bids (CPC or CPM). When you notice the value of minimal bids I’m sure you will get excited, but calm down. Remember, at the beginning of this article I told you that the market in Brazil is growing, so you can expect competition within your targets. Remember, we work with real-time bidding which means that all day long, there are people “fighting” for good placement and the best traffic available, so be certain you have a bid that is competitive. You can always contact your account manager for more tips, review your campaign with you, and guide you along the way.

We accept PayPal, Wire Transfer (international transfer), Paxum and Vendo (credit card) to enable you to add credit to your account.

Sign up at Traffic Factory now or contact me on Skype wg.trafficf.mlira and I can help you to be successful on our network. 

 

Did you like this article? Would you like to have other subjects related to the Brazilian market presented here? Let us know and we will do our best to make you clearly understand our network and the constantly growing and challenging Brazilian market.

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如何使用競價效率的信息來衡量您的廣告表現

大家好,

今天我們希望和大家聊一下Traffic Factory的廣告表現是如何衡量的:

在廣告系列頁面的投放目標裡面, “競價效率(Bid efficiency)” 這個部分有評估廣告效果的主要指標, 這裡有三個數據:

1. Estimated daily impression (預計每日曝光數) 表示假設系統內所有廣告主的出價保持不變, 每天您將獲得多少廣告展示次數, 假設您的投放地區為美國, 投放設備為Desktop, 預計每日曝光數可能顯示為Est. daily imp: 10,000;

2. Yesterday’s impression (昨日曝光數)表示您在昨天收到的展示次數(例如昨日曝光數會顯示為Yesterday’s imp. : 12,000);

3. 市場佔有率的百分比, 例如會顯示為:
Pos 1 : 0.50 %
Pos 2 : 0.50 %
Pos 3 : 1.00 %
Pos 4+ : 98.00 %

這裡是衡量廣告表現是最重要的數據, 它表示您在每個廣告排位的市場佔有率, 例如, 對於排名第一位的廣告位(第一個在發行網站上展示出來的廣告位置), 您的市場佔有率是0.50%; 對於排名第4和之後的廣告位, 市場佔有率是98.00%;

在此情況下, 只有一小部分廣告展示到了排名前三的位置, 絕大部分廣告是在第4之後展示出來的, 所以競價的競爭力不足,廣告展示靠後;通常來說, 訪客會更傾向於點擊排名靠前展示的廣告素材, 如果廣告展示靠後, 流量的質量和轉化率會降低;

通過提高出價,您可以增加排名前3位的市場份額, 讓您的廣告更靠前展示並獲得更多流量。

另外,如果您在投放目標上單擊 “統計數據 ”按鈕,會進入一個新的頁面, 在這裡您可以看到廣告平均排名的歷史數據, 您可以利用這些數據分析廣告的表現。例如在前一天, 您的平均排名在是8.00, 這表示當一個用戶在訪問發行網站時, 平均會在第8個位置看到您的廣告, 如果一個用戶已經看到了8個以上的廣告,用戶有可能不會再點擊您的廣告,這會降低您的轉化率。我們建議調整出價,使廣告更多地展示在前面。

如果您有任何疑問, 歡迎與我們取得聯繫。
Traffic Factory團隊

Traffic Factory – Coming to a Tradeshow near you in 2019

traffic factory - trade show Internext - lalexpo

We may only be a couple of days into 2019 but at Traffic Factory, we are already in 5th gear!

We are adamant that 2019 will be an even greater year than the previous and if 2018 was anything to go by; exciting times are most definitely ahead!

One of Traffic Factory’s strengths is our vast network of market-leading publishers with over 6 billion daily impressions and 200million+ quality, daily visitors!

If you add to this our self-serve and user-friendly platform, a truly winning combination has been created.

Our extensive team of Account Managers are spread across the globe and are present for all our worldwide clients in their desired language.

Our aim in 2019 is to meet as many of our clients as possible to solidify our already strong relations but to offer you a chance to meet us face to face and discuss how Traffic Factory will take your promotions to the next level!

Tradeshow Season

Tradeshow season is upon us and we remind you that we shall be present at two of the industry’s most important and prestigious shows.

Internext Expo, Las Vegas – U.S.A

To begin, from 22-25th January, a host of our Account Managers will be present at the ever important Internext Tradeshow being hosted at the Hard Rock Hotel in Las Vegas, Nevada. Feel free to come and meet us in Conference Room #3D where we will be more than happy to demonstrate and explain our new platform features and how Traffic Factory will aid you in your promotions.

There is no excuse for not meeting us as we are the proud Platinum sponsors of the Meet Market event hosted in the early evening of the 23rd January, located in the Festival Hall

Lalexpo, Cali – Colombia

There will be no time to rest as we will also be making an appearance at the Lalexpo Tradeshow in the beautiful surroundings of Cali, Colombia from the 17-20th February. We are very much excited by the prospect of meeting our already established LATAM clients and being able to discuss with them how business will progress going forward in 2019 with Traffic Factory.

Our Account Managers will be surely very busy during these shows so book your meeting early to avoid any disappointment!

Takanorihttps://takanoritrafficfactory.youcanbook.me/

Yatinhttps://yatinanand.youcanbook.me/

Mayara (Internext only)https://mayatrafficfactory.youcanbook.me/

Marionhttps://mariontrafficfactory.youcanbook.me

Romainhttps://romaintrafficfactory.youcanbook.me

 

Traffic Factory – Payment Solutions

traffic factory - Payment method
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Being the world’s premium ad network, the need to cater to our worldwide clients requires constant adaptation. The need for precise, safe and international performing payment solutions is not to be underestimated. We understand that from country to country, financial rules and obligations differ. But certain payment factors are common to our extensive worldwide clientele:

  • Safe and reliable payment solutions.
  • Reduced time delays between the payment and crediting of your Traffic Factory account.
  • Low/ reduced payment handling fees.
  • The ease of use of a payment solution/ processor.

Payment Solutions available

Traffic Factory currently offers a selection of different payment solutions to credit your account:

  • Paxum
  • Wire Transfer
  • Vendo
  • Paypal

As previously mentioned, certain factors such as safety, rapidity, low processing fees and ease of use are common to our solutions but how do they differ from each other.

The table below shows the different methods currently used, their delays in payment reception and their fees:

Upon making reference to the table above, the various different methods have been installed in order to cater to our worldwide clientele. Trends show that Paypal remains the preferred method of payment but is this justified?

Paxum

Similar to Paypal, Paxum offers instantaneous payments to fellow Paxum clients and at the unbelievable rate of $1 (Yes, it’s not a typo… it truly is $1 – the price of a McDonalds Cheeseburger)

An account has to be created with a validation through security and documentation. Paxum accounts can be credited and then easily debited to top-up your Traffic Factory balance.

Wire Transfers

The oldest method of payment available remains Wire Transfers. Low payment processing fees and highly secured transactions remain its focal point whilst time delays will vary. Generally speaking, we advise our clients to use this method of payment with prior anticipation needed. The delays will range from 1-5 business days (Monday-Friday) but can exceed this timescale during busy periods. European based clients should note that this form of payment incurs virtually no charges!

Vendo

Instantaneous and predominantly used for credit card payments by many of our clients, Vendo claims to be “THE AI BILLER”Account setup is required in a similar manner to Paxum and Paypal. Growing in stature as a preferred method of payment by our advertisers, this method of payment is not automatically offered to all advertisers. To enable this method of payment, please contact your Account Manager for further details.

Paypal

Who doesn’t know Paypal? Or, who has never used Paypal at least once since its conception over 20 years ago?

Indeed, its instantaneous delay of payment is highly regarded as is its perceived level of security. But who else has awoken to find countless emails of Paypal receipts awaiting them in their inbox? Sometimes for services located on the other side of the world!

Paypal’s popularity is a target for the illegally-mined pioneers of this tech age. The high fees incurred for a Paypal payment are directly correlated to this. Now, we are not saying that through the use of Paypal, the promotion of hackers/ scammers worldwide is aided but due to their high levels of daily and even hourly payment processing, you the consumer are paying the price through high fees!

But if you are still convinced that Paypal is right for you, ask your account manager for further details for this option to be made available.

Tips 

  • Like with your advertising campaign budget, make sure to calculate the cost of deposits from each of these providers. Small and quick transactions will not occur large processing fees but if depositing large sums – it is imperative that this is taken into account for your global advertising budget.
  • Prior planning and anticipation are paramount for the savvy advertiser out there. Traffic Factory allows you to be notified by email once your account balance reaches a certain threshold. This is customizable in your account. Make use of this to plan ahead if you wish to use a method of payment such as wire transfers or Payoneer (If you don’t already have an account) We can’t stress enough the importance of this as we regularly receive a Friday rush of panicking advertisers who have overlooked their budgets until it’s too late!
  • Don’t put all your eggs into one basket! If you have a Paypal account, make sure to also open a Paxum and Payoneer account too. Paxum isthe most cost-effective when depositing to your Traffic Factory account.  As history has proved, the internet and payment processing solutions are not totally flawless. Imagine needing to deposit your account immediately only to find that the particular service is currently down!

Still undecided or require further information? Don’t worry, your Account Manager will be more than happy to help and advise you on the best method for your particular situation!

QWEBEC SHOW – MONTREAL

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No rest allowed for the team at Traffic Factory with the summer month of August proving to be particularly busy and rich in tradeshows.

No sooner has the Cammunity show in Hollywood ended, we will be sending another group of account managers up to Montreal to partake in the excellence that is QWEBEC over the course of the 6th-9th August.

An intimate show that will actually be celebrating its 16th anniversary, it is known for its solid business networking with the very top decision-makers of the industry being in attendance.

Traffic Factory will be represented by both Mayara and Romain from our American team who will be more than glad to demonstrate again why we are known as the Premium advertising network for our market.

Make sure to book them early and they will be more than happy to demonstrate our features and are brand new market-leading methods which bring satisfaction to thousands over advertisers worldwide!

CAMMUNITY – HOLLYWOOD

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As part of our 2019 world tour, we are pleased to announce our forthcoming attendance at the annual CAMMUNITY tradeshow hosted by the good guys over at YNOT.

A packed show, full of the industry’s finest professionals which is bound to prove both interesting and a great source of networking for all matters dealing with the cam community.

We are proud to announce our participation with members of the Traffic Factory team being available to both inform and demonstrate why we are considered the world’s premium advertising network.

The show will be hosted in the glamorous surroundings of Hollywood over the course of the 5th-7th August so make sure to get yourselves over if you are lucky enough to be in the area.

Our account managers are sure to be busy so make sure to book an appointment with them early via the links below.

Both Takanori and Yatin will be available so let them explain to you how to get that much-deserved traffic over to your promotions and we are adamant that you will not be disappointed.

Book them early, they are sure to be in high demand!

SPOT OPPORTUNITIES FOR THE END OF JUNE

traffic factory - Spots opportunities june

Continuing on from last month’s selection of Spot Opportunities, the month of June has seen a vast rise of traffic for many ad spots.

Last month’s placements included a host of Tier 1 countries (France, Germany and Italy) with the inclusion of two Tier 2 countries (Japan and Vietnam)

Congratulations to the lucky advertisers who got onboard quickly to take advantage of these spots; significant success was reported back to our Account Manager team.

For those you may have missed last month’s article, here’s a recap of what we consider a Spot Opportunity at Traffic Factory.

What is a “Spot Opportunity”?

Traffic Factory’s definition is an ad spot which potentially receives vast levels of traffic but currently has the least amount of competition. This is a combination of several factors – country, device and ad spot.

Each ad spot has a minimum bid price but the amount that you bid determines the position you obtain. Based on the principles of supply and demand, fluctuations in pricing differ due to the level of competition between advertisers for an ad spot.

So, for the month of June, what do we have to offer?

Current Traffic Factory Spot Opportunities

 

COUNTRY
SPOT OPPORTUNITY
FRANCE
DESKTOP HORIZONTAL
BRAZIL
FOOTER MOBILE
SPAIN
DESKTOP SQUARE
CHINA
NATIVE
JAPAN
DESKTOP SQUARE

 

Similar to last months opportunities, the above results again prove surprising with two Tier-1 countries featured.
 
It is rare to find a spot opportunity in the Spanish market due to the consistently high levels of advertisers targeting. Do not miss this opportunity to create your advertising campaigns! The square desktop ad spot is visible and we guarantee that you will see the quality of the traffic.
The horizontal desktop spot, for France, is another well-positioned option. We remind our advertisers that this is a good option for the budget-minded CPC advertiser looking for precise clicks and an on-going promotion.
 
The three Tier-2 countries, Brazil, China and Japan, need no introduction.
 
Both Brazil and China allow advertisers to target increasingly large populations with high and steady traffic. Financially, both of these countries are from the emerging BRIC countries, with Brazil being a particularly strong source of traffic for our publishers.
 
Brazil features the footer mobile ad spot as an opportunity so again, the budget conscious CPC based advertiser should jump on this opportunity. But make sure that your creatives are catered to the Brazilian market, the use of Portuguese is a necessity.
 
Both Japan and China have fantastic opportunities for the desktop square ad spot & native. We remind advertisers of their prominent position beside the users’ video content. Make use of strong and attractive creatives to allow your promotion to stand out. We also remind advertisers to adapt creatives for those particular markets. Language and cultures should be respected.
 
Make sure to take advantage of these opportunities and to test out markets/ audiences which you would possibly not have entertained in the past.
 
We guarantee that the results will prove surprising. 
 
 

AW CONFERENCES – BARCELONA 2019

The annual AW Conference in Barcelona is now only a few short weeks away!

Luckily for those attending, Traffic Factory will be present to demonstrate the benefits of our extensive network and how our traffic can launch your promotions to the next level!

But remember, the conferences last for a short time (8th-11th July) and our team are sure to be busy!

Avoid disappointment and book your meeting with our Account Managers early!

To book a slot, follow the YouCanBookMe links below for the corresponding Account Managers:

ACCOUNT MANAGERS :