AD SPOTS OPPORTUNITIES HALLOWEEN

After a short break over the Summer months, we are back to advise our beloved advertisers of the current Spot Opportunities that you may not have taken advantage of. Indeed our fresh algorithm has now been running for close to 3 months with many changes to take into account.

 

What is a “Spot Opportunity”?

Traffic Factory’s definition is an ad spot which potentially receives vast levels of traffic but currently has the least amount of competition. This is a combination of several factors – country, device and ad spot.

Each ad spot has a minimum bid price but the amount that you bid determines the position you obtain. Based on the principles of supply and demand, fluctuations in pricing differ due to the level of competition between advertisers for an ad spot.

So, for the run up to All Hallows , what do we have to offer?

 

Current Traffic Factory Spot Opportunities

 

COUNTRY

AD SPOT

BRAZIL

POP-UNDER

ITALY

POP-UNDER

PROXY

MOBILE RECTANGLE

EGYPT

NATIVE

GERMANY

SQUARE

 

 

A real mix of different countries to target with some frighteningly superb ad spots to take advantage of.

 

The POP-UNDER ad spot is one of the most in demand spots available across our network for all countries; so to find 2 countries with such an ad spot opportunity is rare to say the very least. It is no secret that BRAZIL is one of the largest sources of traffic for the Traffic Factory network. Add to this that Brazil currently holds one of the world’s strongest emerging economies, if your promotion is right then this could potentially be an advertiser’s goldmine.

ITALY currently offers advertisers an excellent reach to a lucrative audience via the same POP-UNDER ad spot. Indeed, Italy’s economy had its tough moments in the last decade (Who didn’t?) but the Italians are again starting to show us all a smile with an increase in their financial potential and a 10% increase of traffic on our network.

 

PROXY traffic is starting to become an advertisers favourite geo to target since its introduction to our network during the 2nd quarter of 2019. Many advertisers feel that this ad spot is of no relevance due to the VPN nature of this worldwide traffic. Indeed, certain blacklisted countries access the network via the use of different VPNs but in today’s security conscious society, more and more users are systematically using VPN services for all their internet usage. The MOBILE RECTANGLE is arguably one of the networks strongest and most converting ad spots so be sure to run tests and prepare to be happily surprised byt the results that will follow!

 

The NATIVE ad spot was introduced early in 2019 and has continuously grown to become an advertisers “go-to” spot. To many, EGYPT could potentially be a surprise addition but trust us when we say that the traffic levels are HUGE… The minimum bids for this geo are low for all advertisers whatever their budget. With an average of over 13million daily native impressions for Egypt, you the advertiser are losing money by not investing on this geo.

 

Finally, GERMANY and the SQUARE ad spot currently holds an excellent opportunity for the Deutsche speaking advertiser. There is absolutely no need to reiterate the strength of the German economy nor the financial capabilities that the average GERMAN resident holds. The SQUARE ad spot is highly visible, being located just to the right to the users viewing content and dictates a significantly successful CTR. If your promotion holds a high conversion rate and is geared towards the DEUTSCHE market, then think no further as this will be perfect to gain potentially lucrative commissions and sales.

 

Are you looking for a particular geo and a particular ad spot? Or do you want further information to gain an insight into the possibilities of running a campaign in a particular country? Make the most of the knowledge held by our WORLDWIDE Account Managers and be sure to reach out to them to get that advantage over the competition. 



Make Money Investing in the Brazilian Market with Traffic Factory

The digital affiliate market in Brazil has been growing exponentially. Many affiliates advertise on Facebook, Instagram, Google, Taboola and other mainstream platforms. However, the adult digital market in Brazil is also growing. Many new advertisers are coming daily from mainstream platforms and are getting excited about the low prices of adult traffic, the ease of using our network and the freedom to advertise. Therefore, we see the need to talk directly to you – the Brazilian advertiser. 

If you fit the mainstream, affiliate, or advertiser profile; this article is for you! It is also for the new affiliate, media buyer, and direct advertiser who wants to take advantage of the industry’s best traffic. Furthermore, Brazil is one of our top countries and we know how much our main site is the nation’s favorite… Or will you say you have never heard of xvideos.com ?!

Let's go!

Traffic Factory introduces a 100% self-service Real Time Bidding (RTB) platform where you control your budget, create your campaigns, and much more. We are the advertising representative of xvideos.com and other leading publishers. You will have a Brazilian account manager, so you don’t have to rush to google translate or struggle to remember your English classes.

 

 

To begin with, in our network, we accept a diverse array of offers and advertisers. Of course we filter who and what offers we accept on our platform, as well as review all our ads. Maintaining a quality user experience is our top priority. It is this dedication to quality that makes us famous for having the best traffic in the industry and being the best emerging company according to ynot.com. 😉

 

We are always open to discuss news in the market and devise solutions to reach your target audience. That is why it’s so important to follow your account manager’s instructions. This will ensure you have competitive positioning and achieve the long-awaited positive ROI.

 

As a new affiliate or seasoned advertiser, it is important to establish clear and concise communication with your account manager. Your success is our biggest goal.

 

There is a lot to discuss when it comes to the most relevant ad formats for your ads. We provide the opportunity for different spots to best suit your needs (Square NTV, Horizontal, Footer & Header, Native and Popunders). We currently work with CPC (cost per click – you only pay when a user clicks on your ad) and CPM (cost per thousand – you pay for every thousand times) – here on our blog you can read a series of articles about CPC and CPM. This will help you to ensure you make the best decision of which to choose between .

 

 

 

For our targeting and optimization tools (both CPC and CPM) our platform has targeting by country, device, time, video categories and more. We also feature an amazing tool for local advertisers – geofence maps, where you can choose which area you want to target within 50km. As a Real Time Bidding (RTB) network we want everyone to be able to advertise on our network fairly.

 

All banner ads, videos and popunders take up to 24 hours to be reviewed.

Now let's go to spending!

We are a prepaid platform, and initial deposit amounts vary by country. For Brazil, you start on our network with an initial deposit of just $ 100.

We have minimum bids by country and device. We don’t limit daily and total spend for your campaigns. However, whether you are a seasoned advertiser or not, you know that in the online advertising market you need to invest, collect data, optimize, and invest again. This is a cycle that repeats until you find a positive and satisfactory ROI. For example, with a maximum spend rate of just $5 you can’t collect enough data or competitive positioning to analyze the quality of our traffic. The same goes for bids (CPC or CPM). When you notice the value of minimal bids I’m sure you will get excited, but calm down. Remember, at the beginning of this article I told you that the market in Brazil is growing, so you can expect competition within your targets. Remember, we work with real-time bidding which means that all day long, there are people “fighting” for good placement and the best traffic available, so be certain you have a bid that is competitive. You can always contact your account manager for more tips, review your campaign with you, and guide you along the way.

We accept PayPal, Wire Transfer (international transfer), Paxum and Vendo (credit card) to enable you to add credit to your account.

Sign up at Traffic Factory now or contact me on Skype wg.trafficf.mlira and I can help you to be successful on our network. 

 

Did you like this article? Would you like to have other subjects related to the Brazilian market presented here? Let us know and we will do our best to make you clearly understand our network and the constantly growing and challenging Brazilian market.

Download your preferred version

如何使用競價效率的信息來衡量您的廣告表現

大家好,

今天我們希望和大家聊一下Traffic Factory的廣告表現是如何衡量的:

在廣告系列頁面的投放目標裡面, “競價效率(Bid efficiency)” 這個部分有評估廣告效果的主要指標, 這裡有三個數據:

1. Estimated daily impression (預計每日曝光數) 表示假設系統內所有廣告主的出價保持不變, 每天您將獲得多少廣告展示次數, 假設您的投放地區為美國, 投放設備為Desktop, 預計每日曝光數可能顯示為Est. daily imp: 10,000;

2. Yesterday’s impression (昨日曝光數)表示您在昨天收到的展示次數(例如昨日曝光數會顯示為Yesterday’s imp. : 12,000);

3. 市場佔有率的百分比, 例如會顯示為:
Pos 1 : 0.50 %
Pos 2 : 0.50 %
Pos 3 : 1.00 %
Pos 4+ : 98.00 %

這裡是衡量廣告表現是最重要的數據, 它表示您在每個廣告排位的市場佔有率, 例如, 對於排名第一位的廣告位(第一個在發行網站上展示出來的廣告位置), 您的市場佔有率是0.50%; 對於排名第4和之後的廣告位, 市場佔有率是98.00%;

在此情況下, 只有一小部分廣告展示到了排名前三的位置, 絕大部分廣告是在第4之後展示出來的, 所以競價的競爭力不足,廣告展示靠後;通常來說, 訪客會更傾向於點擊排名靠前展示的廣告素材, 如果廣告展示靠後, 流量的質量和轉化率會降低;

通過提高出價,您可以增加排名前3位的市場份額, 讓您的廣告更靠前展示並獲得更多流量。

另外,如果您在投放目標上單擊 “統計數據 ”按鈕,會進入一個新的頁面, 在這裡您可以看到廣告平均排名的歷史數據, 您可以利用這些數據分析廣告的表現。例如在前一天, 您的平均排名在是8.00, 這表示當一個用戶在訪問發行網站時, 平均會在第8個位置看到您的廣告, 如果一個用戶已經看到了8個以上的廣告,用戶有可能不會再點擊您的廣告,這會降低您的轉化率。我們建議調整出價,使廣告更多地展示在前面。

如果您有任何疑問, 歡迎與我們取得聯繫。
Traffic Factory團隊

THE UNITED STATES OF … CONVERSIONS – Part 1

The American Dream …

Wanna live the Dream?

As all advertisers will be aware, the understanding of your choice target audience is paramount to the eventual success of any online marketing campaign. Fortunately, overtime, targeting options and parameters have become even more concise allowing pin-point precision of your desired target market. This has greatly helped advertisers but what some forget is the need to understand the audience or country/ geo that they are targeting.

It goes without saying that targeting the USA can be one of the most potentially lucrative sources of traffic available. The two main factors contributing to this are:

  • Gross Average Financial Income
  • Level of population

Though, with any positive must come a negative. To the budget conscious advertiser, running campaigns in the USA will without a doubt cause an increase in your campaign budget and spend. The levels of competition are fierce from other advertisers as are the actual levels of traffic available due to the sheer size of the population (and the continued success of our publisher network). 

The importance of knowing the habits of your audience is vitally important. Making use of tools on offer such as setting Daily Budget Limits, Day-parting options and even the Geo-Location tool will help keep control of where and how your budget is being spent.

Vertical Consumption …


 

Decisions, Decisions …

The array of different verticals currently offered to advertise on the market is huge. The current verticals achieving success within the USA market range from Dating, Gaming and Male Enhancement to name but a few. The recent leniency of certain cannabis laws in some US states has also led to an increase of Cannabis or CBD based promotions. 

Though the choice of vertical in itself will not guarantee success! The method in which the advertiser makes use of strong creatives coupled with a concise impression strategy for the running of the campaign will be the key to that success!

Don’t Bullsh*t (Well, as little as possible) …


 

Sure, anyone with a good method of judgement can work out that a single pill will not help in your quest for an extra 15cm (Although your partner may be praying for as much) Of course, most consumers will be able to judge reality from false prophecy and why not have a bit of fun creating your banners! But please, don’t over-exaggerate as the American market will see straight through your lies and a vote of no confidence will ensure. 

A quick word to some of our more exotic clientele, please verify your texts and grammar! If a user sniffs a scent of foreign play, unfortunately/ fortunately they will have no confidence in clicking that creative. In no way is this deemed racial, see this as more of a vote of confidence. A user is more likely to click or convert a “familiar” resounding banner than one which looks/ feels estranged to their perceived norm. This not only goes for the USA, current social times have unfortunately led to a rise in patriotism with an increasing number of consumers looking for “Made in USA” products.  

It’s a Big Old Country…


 

Body-Clock Mess …

Timezones – EST vs. PST … Quick geography recap lesson – the USA has multiple time zones!! 

At 9pm in New York, it’s 6pm in Los Angeles – internet trends and consumption will differ! Know when your vertical/ promotion works best/ achieves greater success in order to convert. Test different times and different frequency rates!

  • Be prepared in terms of Budget – You may have brought Virgil Abloh aboard to create your banners and have the product of the century but without a good pre-determined budget – this can all go to waste! Remember, minimum bids are raised in the USA and bidding at the minimum is sure to get you the strict minimum of market share!
  • Choose your vertical wisely – Research your market and vertical, do they match? Is it worth promoting cannabis in a state such as Arizona where the law restricts recreational use? Is promoting Washington discount coupons in the state of California? (To those that have answered YES to both – have a word with yourself and judge whether advertising is really your future!
  • Make sure your creatives are familiar to the audience – A vote of no-confidence will be apparent to oddly phrased or grammatically incorrect creatives. The audience have greater faith in regional/ national products. Any whiff of foreign play or the possibility of no confidence will make sure that your campaign falls quicker than ENRON or MySpace…
  • What time is it? – Make use of the different time zones available. Know when your audience is online and when they are most receptive to advertising! Targeting them first thing in the morning when they are getting ready to leave for their daily chores is not recommended!