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Language Targeting
In order to increase the CTR of your ads, we’ve added a new language targeting function for advertising slogans. You are now able to write advertising slogans in multiple languages.This
5 Errors to avoid …. On your Landing Page!
“How you present yourself, is how people first view you. What are you showcasing?” – Mama Zara – Ok, so this can be a little fickle on a personal or
3 things to avoid when advertising on Traffic Factory
Click here to read the chinese version Traffic Factory is using a Real-Time Bidding system, the higher you bid, your ads will be displayed more in front and receive more
7 Reasons Why you should sign up with Traffic Factory today! (It’s Free ?)
Decisions, Decisions….. Everyday, our lives are made up of many different decisions. These stem from choosing which lane to get stuck in on our way to the office, to the
RUSSIAN MARKET 30 MILION DAILY IMPRESSIONS
Do you prefer russian version ? click here know more about RUSSIA In this article we want to talk about the largest country on the planet – Russia! Despite Puritan
PRE-ROLL – PREMIUM EXPOSURE
In principal, an advertiser’s main aim is to get maximum exposure for their promotion. The greater the exposure, the greater a percentage of chance that your promotion will prove successful.
Ad Spot Opportunities January
BRAZIL PRE ROLL INDIA SQUARE ITALY NATIVE AD RUSSIA SQUARE JAPAN PRE ROLL Every start to a new year brings new and fresh opportunities and this year is even more
Indian market : Our advice
The Indian Market is as big as you expect! With millions of users accessing our publishers sites, we are growing everyday. You might hear that our network publisher sites are
Computer Security Day
Safety First – How secure are you and your clients? Not a day goes by without some form of cyber security breach being exposed in the mainstream media. It increasingly
Engaging with the US audience – How not to fail miserably ….
ENGAGING WITH A U.S AUDIENCE – (How not to fail miserably) Not a day goes by without members of Traffic Factory being solicited by numerous requests for advertiser accounts targeting
AD SPOTS OPPORTUNITIES HALLOWEEN
After a short break over the Summer months, we are back to advise our beloved advertisers of the current Spot Opportunities that you may not have taken advantage of. Indeed
Make Money Investing in the Brazilian Market with Traffic Factory
The digital affiliate market in Brazil has been growing exponentially. Many affiliates advertise on Facebook, Instagram, Google, Taboola and other mainstream platforms. However, the adult digital market in Brazil is
如何使用競價效率的信息來衡量您的廣告表現
大家好, 今天我們希望和大家聊一下Traffic Factory的廣告表現是如何衡量的: 在廣告系列頁面的投放目標裡面, “競價效率(Bid efficiency)” 這個部分有評估廣告效果的主要指標, 這裡有三個數據: 1. Estimated daily impression (預計每日曝光數) 表示假設系統內所有廣告主的出價保持不變, 每天您將獲得多少廣告展示次數, 假設您的投放地區為美國, 投放設備為Desktop, 預計每日曝光數可能顯示為Est. daily imp: 10,000; 2. Yesterday’s impression (昨日曝光數)表示您在昨天收到的展示次數(例如昨日曝光數會顯示為Yesterday’s imp. : 12,000); 3. 市場佔有率的百分比,
THE UNITED STATES OF … CONVERSIONS – Part 1
The American Dream … Wanna live the Dream? As all advertisers will be aware, the understanding of your choice target audience is paramount to the eventual success of any online
TES AFFILIATE CONFERENCES – PRAGUE 2019
The month of September sees the return of the annual TES AFFILIATE CONFERENCES hosted in the city of Prague in the Czech Republic. This years’ conferences will take place over
Traffic Factory – Coming to a Tradeshow near you in 2019
We may only be a couple of days into 2019 but at Traffic Factory, we are already in 5th gear! We are adamant that 2019 will be an even greater
Traffic Factory – Payment Solutions
Being the world’s premium ad network, the need to cater to our worldwide clients requires constant adaptation. The need for precise, safe and international performing payment solutions is not to
QWEBEC SHOW – MONTREAL
Save as PDF File No rest allowed for the team at Traffic Factory with the summer month of August proving to be particularly busy and rich in tradeshows. No sooner
CAMMUNITY – HOLLYWOOD
Save as PDF File As part of our 2019 world tour, we are pleased to announce our forthcoming attendance at the annual CAMMUNITY tradeshow hosted by the good guys over at YNOT. A
SPOT OPPORTUNITIES FOR THE END OF JUNE
Continuing on from last month’s selection of Spot Opportunities, the month of June has seen a vast rise of traffic for many ad spots. Last month’s placements included a host
AW CONFERENCES – BARCELONA 2019
The annual AW Conference in Barcelona is now only a few short weeks away! Luckily for those attending, Traffic Factory will be present to demonstrate the benefits of our extensive
How to Set the Right Target Filters
In terms of importance for any advertising campaign, the selection of the correct target filters can never be underestimated. Along with the design of the creative, making sure that you
AFFILIATE MARKETING – What’s working in 2019?
Save as PDF File With the midway point of 2019 readily approaching, we can’t say that we haven’t been busy since the turn of the year. Many changes have been
How does a Real Time Bidding (RTB) platform works?
Real-Time-Bidding is an auction setting where ad impressions are bought and sold. Once an advertiser bid wins an auction, his Ad is instantaneously shown on the publishers’ website. There are
Traffic Factor Ad Spots – Square Banner
Save as PDF File One of the most important and critical decisions when preparing a campaign will be the choice of which particular ad spot to use. Different ad spots
Spot Opportunities for May
Save as PDF File A question that we often get asked here at Traffic Factory is, which are currently the “best” spot opportunities available? Similar to many open-ended questions, there
Tips & Tricks – How to choose your Spot
Save as PDF File With the array of different ad spots available at Traffic Factory, we are often asked by new clients which spots we recommend for their initial campaigns.
Advertiser Dashboard
Save as PDF File Welcome to your freshly remodelled dashboard! Creating campaigns and uploading banners remains the same. All analysis begins with the collection of data and the way it
How to optimize traffic volume of CPM campaigns
Save as PDF File One of online advertising’s most debated topics is without doubt regarding what % a typical campaign conversion rate stands at (Apparently, most professionals agree that 1-3%
FOLLOW YOUR TF ACCOUNT MANAGER
Wanna get BIGGER with the guidance of your Account Manager? You should know that we have a specific Account Manager team per continent and per country as well, so if
New F.A.Q & Tutorials Page at Traffic Factory.com
With the eve of the New Year readily approaching, we often take the time to reflect on the past, evaluate what needs improving and what needs changing for the forthcoming
Traffic Factory – Releases from 2018 (Video)
It was a long year, full of changes, growth, and success! In this video, you will find a short story of our 2018 together. Our video features: Our contests including
“You’ve dreamed about secured flat rate deals?”
If Christmas is the time for giving, it looks to have come early at Traffic Factory. The strength of our platform has always been the fact that it is a self-serve
Important Holiday Season Information – Traffic Factory
The holiday season is steadily closing in upon us with a vast majority of companies slowing down their activities at this time of the year. Important reminders from Traffic Factory:
LALEXPO at Cali, Colombia
Traffic Factory will be @ LALEXPO in Cali, Colombia. We are looking forward to meeting as many of our Latin American clients as possible and being able to demonstrate our
Direct vs Indirect Marketing
Unless you are a complete beginner within the worlds of marketing and advertising, you will most probably have heard of Direct and Indirect Marketing. But what are these types of
InterNEXT at Las Vegas
Traffic Factory will be @ interNEXT in Las Vegas, U.S. as a Platinum Sponsor of the Meet Market Meet us there: conference room #3D Book our Account Managers for any
3rd part – CPM or CPC, the first tough decision in RTB models
– Conclusion – How CPC and CPM compete in general? When CPC and CPM campaigns compete for the same Ad placement, the two types of ads are compared against each
2nd part – CPM or CPC, the first tough decision in RTB models
– 2nd Part – Welcome back to our 3 articles trilogy…in this second part we will focus on the CPM method and we will give you all the information you