In principal, an advertiser’s main aim is to get maximum exposure for their promotion. The greater the exposure, the greater a percentage of chance that your promotion will prove successful. Let us introduce the PRE-ROLL ad spot to those a little less accustomed.

What is a Pre-Roll ad spot?


The PRE-ROLL spot consists of a short promotional video which is played prior to a user watching an online video. Exactly the same as you’ll find on YouTube for example. At Traffic Factory, advertisers are allowed to upload a video of up to 20 seconds of length to promote their product with a minimum video length of 6 seconds. Once a PRE-ROLL advertisement begins, users are able to skip after 6 seconds to watch their selected video.

This spot has predominantly been a huge success for a number of different verticals but the most common being to promote Cam-Model based promotions. Since mid 2019, previously unaccepted verticals such as dating and gaming verticals are now permitted at Traffic Factory.


How & Where can I create a Pre-Roll video?


Now, it goes without saying that in order to entice the user, the importance of a good and strong promotional video is paramount. The first 5 seconds are the most important to capture the users attention and we recommend the main bulk of the promotion’s information be summarized within that short space of time.


The creation of a promotional video can be costly but we are fortunate that over the years, more and more professional software has been made available to the general public. Indeed the rise of freelancers across the globe has also impacted the price of such content in a positive manner due to the competition.


Why use Pre-Roll spots?


This is pretty simple to answer – you are guaranteed that your ad will be shown to all users across our publisher network. Network users are here to watch content. Your Pre-Roll is shown prior to video content consumption! It’s a winner for the advertiser!


It should be noted that unlike the traditional tube sites such as Youtube, Dailymotion or D-Live, we do not offer those annoying mid-clip ad spots (This creates a very poor user experience).


Is the R.O.I strong?


We should warn that a spot such as Pre-Roll is generally considered at a higher price point due to the sheer views your promotion will obtain. Now, there is no guarantee that your promotion will be clicked and the user will end up on your desired landing page. That is purely left to you to make the Pre-Roll as interesting as possible and to create that desire for a user to find out more.

We bring you quality traffic; it’s up to you to make the most of it!

Pros & Cons


+ Great Visibility

+ Best visual method to showcase your promotion

+ Whether clicked or not, this a great subconscious marketing ad spot

+ Less competition from other advertisers than on other traditional ad spots





– More expensive due to high visibility


– Video creation skills needed




There are currently a host of different opportunities worldwide for this ad spot with limited competition for certain geos/ countries. Want to find out more? Get straight onto your Account Manager asap who will be more than obliged to guide you into making the best use of this ad spot and the current competition levels.

Ad Spot Opportunities January






Every start to a new year brings new and fresh opportunities and this year is even more appropriate with it being the start of a new decade.

To continue in our series of monthly Ad Spot Opportunities, this month we have closely monitored the aftermath of the end of year festive period and determined the current opportunities available on the Traffic Factory Premium network.


What is a Spot Opportunity?

To those less accustomed or new to our blog, let us explain what we mean by “Ad Spot Opportunity”.

Traffic Factory’s definition is an ad spot which potentially receives vast levels of traffic but currently has the least amount of competition. This is a combination of several factors – country, device and ad spot.

Each ad spot has a minimum bid price but the amount that you bid determines the position you obtain. Based on the principles of supply and demand, fluctuations in pricing differ due to the level of competition between advertisers for an ad spot.


Current Traffic Factory Spot Opportunities

  • Italy native
  • Russie square
  • Brazil pre roll
  • India square
  • Japan Pre roll


ITALY currently offers advertisers an excellent opportunity with the native ad spot. The NATIVE ad spot was introduced early in 2019 and has continuously grown to become an advertisers “go-to” spot. Current competition is low so you’ll be a fool not to take advantage of the increased traffic Italy is currently obtaining.


The SQUARE ad spot has always been an advertiser’s favourite due to its prominent positioning right besides viewed video content on our publishers’ websites. RUSSIA is immense and has consistently grown from month to month in traffic overview. Get those promotions ready but make sure to tailor your banners to that particular market (Language, Landing Page, etc)


INDIA also has a vast opportunity for the SQUARE ad spot. Financially, the price point is excellent for an advertiser and the volume of traffic driven from India is within the top 4 countries for our network.


BRAZIL needs no introduction, the volume of traffic is unbelievably huge. The PRE-ROLL is a guaranteed ad spot to showcase your promotion due to the sheer views available. But make sure that your videos are tailored to the market again. Take advantage now.


JAPAN has again rapidly grown since 2018 and the current PRE-ROLL competition is surprisingly less competitive than the network is accustomed to. Why is this? Simple; banners and video ads really need to be specific for Japan. There is no point in targeting Japan with a traditional English based video or banner. Do your research and deploy the maximum to create that desire for a user to click on your promotion. Once you have clocked that, the possibilities are endless with the Japanese market – mark our words!


Are you looking for a particular geo and a particular ad spot? Or do you want further information to gain an insight into the possibilities of running a campaign in a particular country? Make the most of the knowledge held by our WORLDWIDE Account Managers and be sure to reach out to them to get that advantage over the competition.

Indian market : Our advice

The Indian Market is as big as you expect! With millions of users accessing our publishers sites, we are growing everyday. You might hear that our network publisher sites are not accessible in India, but this is not fully precise. Many telecom operators such as Vodafone , Airtel etc, our publishers’ sites are working properly. It is worth noting that our traffic is increasing on our publishers’ mobile apps. Publishers’ apps work in India and thus traffic is increasing day by day with over 1 billion impressions generated daily in India. With the huge demand for high quality and competitive but inexpensive traffic in comparison to Google, Facebook etc , E-Commerce and mainstream companies have also started exploring our network traffic. An example of a mainstream success story running campaigns on our network  is Zomato, a company which has made wise use of our traffic and connected with many happy customers via our network.  

In recent years Traffic Factory has evolved as have market demands. Native banners have been introduced plus header- footer banners have been merged so every client gets an equal share of header and footer traffic. Not only this, Traffic Factory is one of the few networks which understands the requirements of their clients and provides account management in a variety of languages including Hindi, Japanese, Mandarin (Chinese), Vietnamese, etc that most of the major networks do not offer.  Not restricted to a set bidding model, our advertisers have the ability to choose CPC or CPM campaign


What’s hot for indian Market : Currently, and as always,  the Mobile rectangle (300*100 size) ad spot is highly in demand for India. The Native ad spot has recently become one of the most  important zones for the Indian market as it matches with offers that users are looking for. Now, regarding the different verticals and products popular for promotion in India, male enhancement products remain popular . Nutra products (Enhancement/hair growth/weight loss)  are, overall, steadily doing well in India. However, it is worth noting that Dating verticals have good potential as we don’t see many dating advertisers for the Indian market but users are always looking for new partners to date. Pop-under inventory can be really good for gaming offers such as for Lottery and Poker. 


Please also note that our Indian traffic inventory is generated with over 90 percent mobile traffic mainly from Android, so desktop traffic is not as big a part of the traffic inventory. However, desktop traffic continues to convert well with many advertisers now looking specifically for Indian desktop traffic from our network.


Not only restricted to the Indian market, male enhancement verticals remain popular for promotion for advertisers looking to target Indian subcontinent countries such as Pakistan, Sri Lanka, etc 


What can be done to get more traffic ? : This is a commonly asked question! Given that it’s now a competitive market, we as account managers have noticed that many advertisers run one campaign but then complain that they are not receiving much traffic. We recommend that they create different campaigns with multiple banners. Make use of our different banner zones such as mobile rectangle, Square, Native ads etc . Desktop pop under and desktop/ mobile preroll campaigns remain both popular and successful in achieving campaign success

So what are you waiting for, let’s get started, sign up here 


Also don’t forget, we speak 11 languages in our team 🙂 

Computer Security Day

Safety First - How secure are you and your clients?

Not a day goes by without some form of cyber security breach being exposed in the mainstream media. It increasingly appears that nobody is safe with the concerned ranging from governments, large multinational corporations to the everyday individual such as the rest of us. With our daily lives being governed by the use of the internet, personal and sensitive information is becoming easier to divert into the wrong hands with many horror stories then culminating due to insufficient security.


It goes without saying that here at Traffic Factory we believe that our publishers’ users security is paramount to the networks success and in order to create a total optimum user experience, strict measures are forever introduced and updated to maintain a full and secure experience to our publishers’ end users.

Security Breaches

Everyone will have come across some form of attempted security breach during their internet browsing history. These can range from Phishing emails, unnecessary and unwanted program addons, the automatic downloading of unrequested features to the more recognisable browser hijack (The infamous Tech Support). New and innovative methods are constantly being churned out by those of malicious intent to obtain your information and personal documents.

Indeed, the so-called hackers/ scammers/ cheaters remain up-to-date in their methods with new ingenious ideas forever being introduced with even the most savy of security technicien having trouble to determine their legitimacy.

Stay Protected

Numerous personal computer security technology packages exist with the likes of McAfee and Avast being confirmed pioneers in personal online security. Many overlook these security softwares as added paid extras to an already expensive investment when purchasing a new computer or electrical device but “hidden-expenses” will steadily increase if you remain unprotected. 

It should be noted that it is not strictly computers that should be protected! Hackers are aware of the rise of mobile browsing trends over the last few years and can specifically target mobile devices. ADSECURE registered a 79% rise in mobile Adware violations for the period of August 2019 – this being explained by less people taking computers on their holidays and relying on the use of their mobile internet devices!


First rule of thumb when browsing online – make sure to have an adequate security system in place with the ability to stop you from accessing dangerous files or domains that you would not necessarily be aware of.

Premium Network Security

With over 205 million worldwide daily network visits and 6 billion daily ad impressions, Traffic Factory can be seen as fair game by some in order to breach and have access to vast levels of online users. To combat this, the network has taken precautionary steps in order to adhere to Google’s ethics of online advertising. To surpass even further to show our commitment to maximum user security, many advertisers will be aware that we do not allow certain types of interactive ads that many other networks deem as “safe”. Examples of these include the popular yet incredibly annoying Push-Notification, the forever rotating ad smart-links and the incredibly dangerous Auto-Download.


It is no secret that the Pop Under campaign remains the ad spot most prized by many malicious individuals who look to create an environment of fear for the user in order to extort funds and precious financial information. Traffic Factory has cracked down hard on this side of its operation through the integration of a strict and thorough review process along with a concise full platform security system able to detect dubious content in a matter of seconds.


An integration of a full platform and network security filter has indeed proved successful and has been instrumental in maintaining the quality of our network traffic. 

Those unfortunate examples of ransomware campaigns have been cut down by close to 50% and the amount of violations per 1000 campaigns has dramatically decreased by 57%.

Secure Professionals

Anyone serious about their online security and wanting to take extra added measures to secure both their clients and advertisers should look  nop further than recognised industry professionals. ADSECURE are an exemplary and security conscious team that provide a precious security overview to those involved in online advertising. Their breadth and depth of scans are incredible with no stone being left unturned in a full and systematically analysis of every campaign and landing page available. 

If you are looking to get further information into the different methods of securing your online traffic or by making the most of the comprehensible knowledge of true industry professionals, then look no further than the ADSECURE Blog. Packed full of industry specific information, current online security trends and informative methods in continuing the ongoing battle against Cyber-Crime; this is your go-to guide if you are serious about your security!

Engaging with the US audience – How not to fail miserably ….

ENGAGING WITH A U.S AUDIENCE - (How not to fail miserably)

Not a day goes by without members of Traffic Factory being solicited by numerous requests for advertiser accounts targeting North America. Even though this surge in prospective advertisers is a testimony to our network and the sheer high-quality of our traffic, it also demonstrates the advertiser’s desire to target the USA and other North American territories.  

But as demonstrated in Part I of our previous article, running a campaign in North America does not automatically equal success. To be honest, many more campaigns fail miserably in comparison to those success stories that so many portray on their social media feeds.

The importance of this article is to give a few basic campaign management tips and basic logical knowledge to the smaller advertiser who is looking to take a serious plunge into the North American traffic pool … and not bomb from the get-go!

Beauty is not on the inside; it truly is skin-deep…

Many grow up being told that beauty does not matter and that real beauty is on the inside.

Well we are sorry to rubbish those parental views, possibly used to motivate those less esthetically pleasing, but in advertising; initial beauty and attraction is paramount!


Yes we are talking about creatives and banners. Everyday we see the same banners being rehashed out by numerous affiliates and advertisers. The number of “clever” advertisers who rip off/ steal other advertiser’s banners and simply add their logo is incredible! 

If you have no creativity or originality then leave your banner creation to others who are more skilled in that domain. Numerous companies offer banner services such as “Banners&Landers”, there are numerous freelancer sites! A decent banner created by somebody with an eye to detail and harmony WILL make the difference.

Google Translate is s***...

We could pen a whole article about the importance of using CORRECT ENGLISH in your creatives. Or by demonstrating poorly phrased English written banners. There are so many that the comedy value is now starting to wear thin.

Would you really place your faith and trust in a product where the actual banner/ landing page is poorly worded? Do you think all those lonely and single women, continuously used in banners, are behind such poor English? 

Use your intelligence!! 


A quick translation by a freelance translator, whose origins stem from your target country, will make all the difference. This is purely for cultural value and it gives a more familiar tone to your creative/ promotion which in turn will increase the consumer’s chance of taking the risk on your promotion.

"We always see the same ads …"

Stop moaning and put your money where your mouth is!

Every trade show, we are greeted by numerous advertisers/ affiliates bragging about spending $X monthly on different networks. That’s fantastic news and we are glad that you feel it necessary to swing your “fictional” financial prowess about! These same advertisers then begin campaigns targeting the USA …. But with limited (to non-existent) daily max budgets!! 

You’re going to get nowhere!

“We always see the same ads” – Well that’s because those advertisers play the game right, have a budget and make the most by optimising their campaigns the right way. Remember, affiliate marketing is for the long-haul!! No overnight success stories here but like everything in life, sheer hard work, intelligence and knowledge will help in getting you on that winning route.

"I want Pops Ad spot …"

If we were to get $1 every time this was asked, especially in badly phrased English, most of the TF team would not be in the cold of Europe!! 

The infamous Pop-Under ad spot… The most popular ad spot for those with malicious intent towards the network.

Look … Pop-Under campaigns are not granted to everyone! They certainly do not fit the bill for all types of verticals. The cost is pretty high in comparison to other ad spots, the ROI virtually non-existent unless you are in the game for the long-haul and are promoting a rock-solid promotion. 


Do not ask for Pop-Under campaigns unless you are ready to put the respective budget aside. 


The volume is high, the quality excellent but can you afford to wait for that return ROI?. Our account managers are aware of what works and what doesn’t for Pops, please do not ask for Pops unless your promotion is solid and that you have the budget to match!

Please note: The malicious blocking of a browser, displaying poorly vectored yet reputable company logos, worded in terrible English with a telephone number to call for assistance which in turn is then answered by an “accent-laden” man called Dave from California – this is not Pop-under Campaign material and is certainly not intended for promotion on the Traffic Factory network.

Make it credible ...

Do you actually believe in your promotion? Would you personally use that pill made from X-Y-Z to cure your frailing libido? No, we wouldn’t either and neither will the consumer. 


Most users, let alone North American users, are able to see straight through the lies and have the ability to make or break a campaign. Certain verticals are tried and tested bench-markers who have gained the confidence of the user through their intelligent marketing, quality of product and especially the faith that their product works. It is not a crime to take a look at these campaigns and promotions. See where they are doing well and where they are succeeding in retaining the user. 

If their promotions are still visible and going strong; this undeniably equates to the fact that their campaigns and promotions are strong. Make sure to see what others are doing and how they are promoting. Take the best from others on the Traffic Factory network, mix it up a little into your style and then tailor your campaign preferences to suit your target audience!


After a short break over the Summer months, we are back to advise our beloved advertisers of the current Spot Opportunities that you may not have taken advantage of. Indeed our fresh algorithm has now been running for close to 3 months with many changes to take into account.


What is a “Spot Opportunity”?

Traffic Factory’s definition is an ad spot which potentially receives vast levels of traffic but currently has the least amount of competition. This is a combination of several factors – country, device and ad spot.

Each ad spot has a minimum bid price but the amount that you bid determines the position you obtain. Based on the principles of supply and demand, fluctuations in pricing differ due to the level of competition between advertisers for an ad spot.

So, for the run up to All Hallows , what do we have to offer?


Current Traffic Factory Spot Opportunities
















A real mix of different countries to target with some frighteningly superb ad spots to take advantage of.


The POP-UNDER ad spot is one of the most in demand spots available across our network for all countries; so to find 2 countries with such an ad spot opportunity is rare to say the very least. It is no secret that BRAZIL is one of the largest sources of traffic for the Traffic Factory network. Add to this that Brazil currently holds one of the world’s strongest emerging economies, if your promotion is right then this could potentially be an advertiser’s goldmine.

ITALY currently offers advertisers an excellent reach to a lucrative audience via the same POP-UNDER ad spot. Indeed, Italy’s economy had its tough moments in the last decade (Who didn’t?) but the Italians are again starting to show us all a smile with an increase in their financial potential and a 10% increase of traffic on our network.


PROXY traffic is starting to become an advertisers favourite geo to target since its introduction to our network during the 2nd quarter of 2019. Many advertisers feel that this ad spot is of no relevance due to the VPN nature of this worldwide traffic. Indeed, certain blacklisted countries access the network via the use of different VPNs but in today’s security conscious society, more and more users are systematically using VPN services for all their internet usage. The MOBILE RECTANGLE is arguably one of the networks strongest and most converting ad spots so be sure to run tests and prepare to be happily surprised byt the results that will follow!


The NATIVE ad spot was introduced early in 2019 and has continuously grown to become an advertisers “go-to” spot. To many, EGYPT could potentially be a surprise addition but trust us when we say that the traffic levels are HUGE… The minimum bids for this geo are low for all advertisers whatever their budget. With an average of over 13million daily native impressions for Egypt, you the advertiser are losing money by not investing on this geo.


Finally, GERMANY and the SQUARE ad spot currently holds an excellent opportunity for the Deutsche speaking advertiser. There is absolutely no need to reiterate the strength of the German economy nor the financial capabilities that the average GERMAN resident holds. The SQUARE ad spot is highly visible, being located just to the right to the users viewing content and dictates a significantly successful CTR. If your promotion holds a high conversion rate and is geared towards the DEUTSCHE market, then think no further as this will be perfect to gain potentially lucrative commissions and sales.


Are you looking for a particular geo and a particular ad spot? Or do you want further information to gain an insight into the possibilities of running a campaign in a particular country? Make the most of the knowledge held by our WORLDWIDE Account Managers and be sure to reach out to them to get that advantage over the competition. 

Make Money Investing in the Brazilian Market with Traffic Factory

The digital affiliate market in Brazil has been growing exponentially. Many affiliates advertise on Facebook, Instagram, Google, Taboola and other mainstream platforms. However, the adult digital market in Brazil is also growing. Many new advertisers are coming daily from mainstream platforms and are getting excited about the low prices of adult traffic, the ease of using our network and the freedom to advertise. Therefore, we see the need to talk directly to you – the Brazilian advertiser. 

If you fit the mainstream, affiliate, or advertiser profile; this article is for you! It is also for the new affiliate, media buyer, and direct advertiser who wants to take advantage of the industry’s best traffic. Furthermore, Brazil is one of our top countries and we know how much our main site is the nation’s favorite… Or will you say you have never heard of ?!

Let's go!

Traffic Factory introduces a 100% self-service Real Time Bidding (RTB) platform where you control your budget, create your campaigns, and much more. We are the advertising representative of and other leading publishers. You will have a Brazilian account manager, so you don’t have to rush to google translate or struggle to remember your English classes.



To begin with, in our network, we accept a diverse array of offers and advertisers. Of course we filter who and what offers we accept on our platform, as well as review all our ads. Maintaining a quality user experience is our top priority. It is this dedication to quality that makes us famous for having the best traffic in the industry and being the best emerging company according to 😉


We are always open to discuss news in the market and devise solutions to reach your target audience. That is why it’s so important to follow your account manager’s instructions. This will ensure you have competitive positioning and achieve the long-awaited positive ROI.


As a new affiliate or seasoned advertiser, it is important to establish clear and concise communication with your account manager. Your success is our biggest goal.


There is a lot to discuss when it comes to the most relevant ad formats for your ads. We provide the opportunity for different spots to best suit your needs (Square NTV, Horizontal, Footer & Header, Native and Popunders). We currently work with CPC (cost per click – you only pay when a user clicks on your ad) and CPM (cost per thousand – you pay for every thousand times) – here on our blog you can read a series of articles about CPC and CPM. This will help you to ensure you make the best decision of which to choose between .




For our targeting and optimization tools (both CPC and CPM) our platform has targeting by country, device, time, video categories and more. We also feature an amazing tool for local advertisers – geofence maps, where you can choose which area you want to target within 50km. As a Real Time Bidding (RTB) network we want everyone to be able to advertise on our network fairly.


All banner ads, videos and popunders take up to 24 hours to be reviewed.

Now let's go to spending!

We are a prepaid platform, and initial deposit amounts vary by country. For Brazil, you start on our network with an initial deposit of just $ 100.

We have minimum bids by country and device. We don’t limit daily and total spend for your campaigns. However, whether you are a seasoned advertiser or not, you know that in the online advertising market you need to invest, collect data, optimize, and invest again. This is a cycle that repeats until you find a positive and satisfactory ROI. For example, with a maximum spend rate of just $5 you can’t collect enough data or competitive positioning to analyze the quality of our traffic. The same goes for bids (CPC or CPM). When you notice the value of minimal bids I’m sure you will get excited, but calm down. Remember, at the beginning of this article I told you that the market in Brazil is growing, so you can expect competition within your targets. Remember, we work with real-time bidding which means that all day long, there are people “fighting” for good placement and the best traffic available, so be certain you have a bid that is competitive. You can always contact your account manager for more tips, review your campaign with you, and guide you along the way.

We accept PayPal, Wire Transfer (international transfer), Paxum and Vendo (credit card) to enable you to add credit to your account.

Sign up at Traffic Factory now or contact me on Skype wg.trafficf.mlira and I can help you to be successful on our network. 


Did you like this article? Would you like to have other subjects related to the Brazilian market presented here? Let us know and we will do our best to make you clearly understand our network and the constantly growing and challenging Brazilian market.

Download your preferred version



今天我們希望和大家聊一下Traffic Factory的廣告表現是如何衡量的:

在廣告系列頁面的投放目標裡面, “競價效率(Bid efficiency)” 這個部分有評估廣告效果的主要指標, 這裡有三個數據:

1. Estimated daily impression (預計每日曝光數) 表示假設系統內所有廣告主的出價保持不變, 每天您將獲得多少廣告展示次數, 假設您的投放地區為美國, 投放設備為Desktop, 預計每日曝光數可能顯示為Est. daily imp: 10,000;

2. Yesterday’s impression (昨日曝光數)表示您在昨天收到的展示次數(例如昨日曝光數會顯示為Yesterday’s imp. : 12,000);

3. 市場佔有率的百分比, 例如會顯示為:
Pos 1 : 0.50 %
Pos 2 : 0.50 %
Pos 3 : 1.00 %
Pos 4+ : 98.00 %

這裡是衡量廣告表現是最重要的數據, 它表示您在每個廣告排位的市場佔有率, 例如, 對於排名第一位的廣告位(第一個在發行網站上展示出來的廣告位置), 您的市場佔有率是0.50%; 對於排名第4和之後的廣告位, 市場佔有率是98.00%;

在此情況下, 只有一小部分廣告展示到了排名前三的位置, 絕大部分廣告是在第4之後展示出來的, 所以競價的競爭力不足,廣告展示靠後;通常來說, 訪客會更傾向於點擊排名靠前展示的廣告素材, 如果廣告展示靠後, 流量的質量和轉化率會降低;

通過提高出價,您可以增加排名前3位的市場份額, 讓您的廣告更靠前展示並獲得更多流量。

另外,如果您在投放目標上單擊 “統計數據 ”按鈕,會進入一個新的頁面, 在這裡您可以看到廣告平均排名的歷史數據, 您可以利用這些數據分析廣告的表現。例如在前一天, 您的平均排名在是8.00, 這表示當一個用戶在訪問發行網站時, 平均會在第8個位置看到您的廣告, 如果一個用戶已經看到了8個以上的廣告,用戶有可能不會再點擊您的廣告,這會降低您的轉化率。我們建議調整出價,使廣告更多地展示在前面。

如果您有任何疑問, 歡迎與我們取得聯繫。
Traffic Factory團隊


The American Dream …

Wanna live the Dream?

As all advertisers will be aware, the understanding of your choice target audience is paramount to the eventual success of any online marketing campaign. Fortunately, overtime, targeting options and parameters have become even more concise allowing pin-point precision of your desired target market. This has greatly helped advertisers but what some forget is the need to understand the audience or country/ geo that they are targeting.

It goes without saying that targeting the USA can be one of the most potentially lucrative sources of traffic available. The two main factors contributing to this are:

  • Gross Average Financial Income
  • Level of population

Though, with any positive must come a negative. To the budget conscious advertiser, running campaigns in the USA will without a doubt cause an increase in your campaign budget and spend. The levels of competition are fierce from other advertisers as are the actual levels of traffic available due to the sheer size of the population (and the continued success of our publisher network). 

The importance of knowing the habits of your audience is vitally important. Making use of tools on offer such as setting Daily Budget Limits, Day-parting options and even the Geo-Location tool will help keep control of where and how your budget is being spent.

Vertical Consumption …


Decisions, Decisions …

The array of different verticals currently offered to advertise on the market is huge. The current verticals achieving success within the USA market range from Dating, Gaming and Male Enhancement to name but a few. The recent leniency of certain cannabis laws in some US states has also led to an increase of Cannabis or CBD based promotions. 

Though the choice of vertical in itself will not guarantee success! The method in which the advertiser makes use of strong creatives coupled with a concise impression strategy for the running of the campaign will be the key to that success!

Don’t Bullsh*t (Well, as little as possible) …


Sure, anyone with a good method of judgement can work out that a single pill will not help in your quest for an extra 15cm (Although your partner may be praying for as much) Of course, most consumers will be able to judge reality from false prophecy and why not have a bit of fun creating your banners! But please, don’t over-exaggerate as the American market will see straight through your lies and a vote of no confidence will ensure. 

A quick word to some of our more exotic clientele, please verify your texts and grammar! If a user sniffs a scent of foreign play, unfortunately/ fortunately they will have no confidence in clicking that creative. In no way is this deemed racial, see this as more of a vote of confidence. A user is more likely to click or convert a “familiar” resounding banner than one which looks/ feels estranged to their perceived norm. This not only goes for the USA, current social times have unfortunately led to a rise in patriotism with an increasing number of consumers looking for “Made in USA” products.  

It’s a Big Old Country…


Body-Clock Mess …

Timezones – EST vs. PST … Quick geography recap lesson – the USA has multiple time zones!! 

At 9pm in New York, it’s 6pm in Los Angeles – internet trends and consumption will differ! Know when your vertical/ promotion works best/ achieves greater success in order to convert. Test different times and different frequency rates!

  • Be prepared in terms of Budget – You may have brought Virgil Abloh aboard to create your banners and have the product of the century but without a good pre-determined budget – this can all go to waste! Remember, minimum bids are raised in the USA and bidding at the minimum is sure to get you the strict minimum of market share!
  • Choose your vertical wisely – Research your market and vertical, do they match? Is it worth promoting cannabis in a state such as Arizona where the law restricts recreational use? Is promoting Washington discount coupons in the state of California? (To those that have answered YES to both – have a word with yourself and judge whether advertising is really your future!
  • Make sure your creatives are familiar to the audience – A vote of no-confidence will be apparent to oddly phrased or grammatically incorrect creatives. The audience have greater faith in regional/ national products. Any whiff of foreign play or the possibility of no confidence will make sure that your campaign falls quicker than ENRON or MySpace…
  • What time is it? – Make use of the different time zones available. Know when your audience is online and when they are most receptive to advertising! Targeting them first thing in the morning when they are getting ready to leave for their daily chores is not recommended!




Traffic Factory – Payment Solutions

traffic factory - Payment method
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Being the world’s premium ad network, the need to cater to our worldwide clients requires constant adaptation. The need for precise, safe and international performing payment solutions is not to be underestimated. We understand that from country to country, financial rules and obligations differ. But certain payment factors are common to our extensive worldwide clientele:

  • Safe and reliable payment solutions.
  • Reduced time delays between the payment and crediting of your Traffic Factory account.
  • Low/ reduced payment handling fees.
  • The ease of use of a payment solution/ processor.

Payment Solutions available

Traffic Factory currently offers a selection of different payment solutions to credit your account:

  • Paxum
  • Wire Transfer
  • Vendo
  • Paypal

As previously mentioned, certain factors such as safety, rapidity, low processing fees and ease of use are common to our solutions but how do they differ from each other.

The table below shows the different methods currently used, their delays in payment reception and their fees:

Upon making reference to the table above, the various different methods have been installed in order to cater to our worldwide clientele. Trends show that Paypal remains the preferred method of payment but is this justified?


Similar to Paypal, Paxum offers instantaneous payments to fellow Paxum clients and at the unbelievable rate of $1 (Yes, it’s not a typo… it truly is $1 – the price of a McDonalds Cheeseburger)

An account has to be created with a validation through security and documentation. Paxum accounts can be credited and then easily debited to top-up your Traffic Factory balance.

Wire Transfers

The oldest method of payment available remains Wire Transfers. Low payment processing fees and highly secured transactions remain its focal point whilst time delays will vary. Generally speaking, we advise our clients to use this method of payment with prior anticipation needed. The delays will range from 1-5 business days (Monday-Friday) but can exceed this timescale during busy periods. European based clients should note that this form of payment incurs virtually no charges!


Instantaneous and predominantly used for credit card payments by many of our clients, Vendo claims to be “THE AI BILLER”Account setup is required in a similar manner to Paxum and Paypal. Growing in stature as a preferred method of payment by our advertisers, this method of payment is not automatically offered to all advertisers. To enable this method of payment, please contact your Account Manager for further details.


Who doesn’t know Paypal? Or, who has never used Paypal at least once since its conception over 20 years ago?

Indeed, its instantaneous delay of payment is highly regarded as is its perceived level of security. But who else has awoken to find countless emails of Paypal receipts awaiting them in their inbox? Sometimes for services located on the other side of the world!

Paypal’s popularity is a target for the illegally-mined pioneers of this tech age. The high fees incurred for a Paypal payment are directly correlated to this. Now, we are not saying that through the use of Paypal, the promotion of hackers/ scammers worldwide is aided but due to their high levels of daily and even hourly payment processing, you the consumer are paying the price through high fees!

But if you are still convinced that Paypal is right for you, ask your account manager for further details for this option to be made available.


  • Like with your advertising campaign budget, make sure to calculate the cost of deposits from each of these providers. Small and quick transactions will not occur large processing fees but if depositing large sums – it is imperative that this is taken into account for your global advertising budget.
  • Prior planning and anticipation are paramount for the savvy advertiser out there. Traffic Factory allows you to be notified by email once your account balance reaches a certain threshold. This is customizable in your account. Make use of this to plan ahead if you wish to use a method of payment such as wire transfers or Payoneer (If you don’t already have an account) We can’t stress enough the importance of this as we regularly receive a Friday rush of panicking advertisers who have overlooked their budgets until it’s too late!
  • Don’t put all your eggs into one basket! If you have a Paypal account, make sure to also open a Paxum and Payoneer account too. Paxum isthe most cost-effective when depositing to your Traffic Factory account.  As history has proved, the internet and payment processing solutions are not totally flawless. Imagine needing to deposit your account immediately only to find that the particular service is currently down!

Still undecided or require further information? Don’t worry, your Account Manager will be more than happy to help and advise you on the best method for your particular situation!